Worky Insights:
Expert Articles and Tips

It is inarguable that AI has already massively impacted the MedTech industry, and its impact will only grow in the coming years. With the MedTech industry accounting for more than 2 million jobs, it is estimated that 50% of organizations in the life sciences space will have adopted AI technology in some form by 2025, and those that do adopt AI stand to increase profits significantly; a projection from McKinsey estimates that the use of AI could generate upwards of $100 billion for healthcare.

The term GTM, or Go to Market, is a relatively new term in the world of marketing. It first appeared in the early 1990s, as companies began to focus more on bringing new products and services to market successfully.

It probably goes without saying, but a recent Gallup article titled “In A Tight Labor Market, Employees Bear The Burden” hit the proverbial nail squarely on its stress-filled head. To be clear, this is serious.

As consumers become more accustomed to XR (extended reality) and its subsets – AR (augmented reality), MR (mixed reality), and VR (virtual reality), the room for growth among these emerging markets captured the eyes of investors and market prognosticators. In short, we’re at the beginning of a new XR frontier with the market value of XR devices expected to increase nearly tenfold.

Earlier this year, Fast Company’s Dylan Fox wrote Why Every Fortune 500 Business Needs a Chief AI Officer, “Rather than being applied to isolated use cases as an afterthought, AI must be built into the strategic direction of any company and must be considered a fundamental part of the road map; which necessitates the hiring of a chief AI officer (CAIO).”

In May 2023, McKinsey released a Global Survey on environmental, social, and governance (ESG). The proposed issues drew comments from more than 1,100 respondents in 90+ countries, answering a wide array of questions regarding how their organizations are rising to a growing list of global challenges.

Many engineers around the globe boast remarkable talent, but only a select few evolve into niche specialists, akin to a diamond in their respective field. Dr. J.P. Mercier is one such gem.

First and foremost, let’s be clear about what a Chief of Staff is and is not. A surprisingly common misconception is that a Chief of Staff is a glorified executive assistant. While an elite group of executive assistants may one day become Chief of Staff, those are very different roles.

Before digging into the UX design principles required to connect digital products with seniors and older adult cohorts, let’s examine the business case that drives this research.

Last fall I presented my father with a birthday gift: a pair of Apple AirTags.

According to a recent Mckinsey report, over the next five years, it’s estimated that $30 trillion in corporate revenues will depend upon products that have not yet reached the market; simply put, those revenues will depend on the work of countless digital product designers.

In January 2019, Los Angeles based Liquid Death began selling water-in-a-can, a product feature that doubled as a sizable portion of the brand’s go to market strategy.

The enterprise AI hiring spree started years ago. The creation and development of AI systems require machine learning engineers, data scientists, and specialized researchers. These professionals are increasingly in demand and well-compensated.

In the current marketplace and across a multitude of industries, you could make the case that no job has garnered more attention and significant interest in recent years than product management.

According to the U.S. Bureau of Labor Statistics, the employment rate for web developers and digital designers — which includes UX designers — is expected to grow 23% from 2021-2031, much faster than average.