A full 94% of business leaders agree on the need to align sales and marketing. Promisingly, RevOps teams have become so essential to company success that it is estimated 75% of the highest growth companies in the world will deploy a RevOps model by 2025. RevOps also enables companies to attain the data needed to make more informed decisions and better understand pipeline velocity, sales cycles, win rates, annual recurring revenue (ARR), churn, customer lifetime value (CLV), and more. Let's examine the core principles, key management platforms, AI solutions, reporting needs, and a sample job description for Vice President, Revenue Operations (the key title that is +300% on LinkedIn over the past 18 months).
Market trends have shown that most tech companies — new and old — are lagging when it comes to GTM. In a recent Mckinsey report analyzing the consulting firm generated what it believes to be the top priority for emerging transformations in the market, emphasizing tech companies’ need to “rebuild their GTM models from the ground up.” The report highlights 4 key drivers of a reimagined GTM function that apply well beyond the tech sector and provide a hiring framework for improving the go to market function of any company or startup.
