Worky | Meet our Talent - Kennedy Ashara

Skills

Data Analysis

A/B Testing

BigQuery (Google)

Looker

Power BI (Microsoft)

Microsoft Office Suite

Tableau

Mixpanel

SQL

Product Metrics & Analytics

Business Analysis

About

Kennedy Ashara John's skills align with System Developers and Analysts (Information and Communication Technology). Kennedy also has skills associated with Communication, Marketing and Public Relations Managers (Communication, Marketing and Public Relations). Kennedy Ashara John has 8 years of work experience.

Acomplishments

I built a growth marketing cube for Kuda bank and this help them back track key metric that measures retention, activation, lifetime value of customers and more. Its has contributed to improving our overall marketing activities. Used dbt, big query, looker to achieve this.

I built an operational dashboard for Joza logistics. This dashboard captures all the processes of the business from the trucks, drives, shipment, revenue and cost. This has allow the business to optimized its operations and have a more focused approach to decision making.

Work Experience

Business and Data Analyst

Joza Logistics Global

September 2023 - February 2024

Conducted comprehensive data analysis to identify key trends and patterns in logistics operations, resulting in a 15% improvement in supply chain efficiency. Developed and implemented data-driven models for demand forecasting, optimizing inventory management and reducing holding costs by 7%. Collaborated with cross-functional teams to gather and analyze requirements for system enhancements, leading to the successful implementation of a customized logistics management software. Designed and maintained dashboards and reports to monitor key performance indicators (KPIs) in logistics, facilitating data-driven decision-making. Led process improvement initiatives, streamlining procurement processes and reducing operational costs by 15% through the identification of inefficiencies and implementation of best practices. Conducted risk assessments and developed contingency plans for supply chain disruptions, ensuring business continuity in the face of unforeseen challenges. Tools Used: Google sheet, Power BI, Excel, Git, Microsoft Teams, SQL Tableau, Dax, Methodologies Used: Exploratory Analysis, Process Assessment and Analysis, Route analytics, Customer Analysis, Forecasting model, operational analysis.

Senior Insight Analyst (Business)

Innovation One

January 2022 - August 2023

Improve business loan offering 42% by analysing customer performance metric, revenue and KPI for Bassiclichi Technologies. Perform product analysis to know the best performing product to improve inventory, perform sales analysis to improve revenue, and determine reorder level to improve stock inventory. Used Process analysis redefined and eliminate some factors that contribute to Approval Request which boast service delivery efficiency and reduce job performance time by 2 days. Conducted in-depth market research and analysis, resulting in the identification of key product levers and strategic partnerships, contributing to a 30% increase in merchant acquisition. Implemented data-driven insights to enhance user experience and increase customer engagement, resulting in a 25% improvement in user retention and overall customer satisfaction. Tools Used: Big Query, Power BI, SQl, Google Analytics, Excel, Git, Microsoft Teams, Big Query, DB tool, Tableau, Dax, Methodologies Used: Exploratory Analysis, Cluster Analysis, Product analytics, Customer Analysis, Sales Analysis, funnel analytics. Campaign analytics, Forecasting model, Funnel analysis, Channel Analysis, AARRR model.

Data Analyst

Paga Tech Limited

February 2020 - January 2022

Increase customer acquisition by 33%, using channel analytics, optimizing funnels and supporting the marketing department with insights. Helped generate insights that help increase agent on-boarding processes by 20% using research and analytics to break down markets and agent profiling. Worked with account team to Analyze financial reports across various programs to check profitability of various investment buckets, and balance credit and debits transactions across various accounts. Collaborate with different teams to provide insights on evaluating and A/B testing business strategic impact, transaction Impact, technology impact, etc. to aid decision making for top executives, client, stakeholder and partners. Tools Used: Database tool, Big Query, Power BI, Sql, Python, Excel Methodologies Used: Data Quality Check, Statistics Customer Segmentation using Cluster model, Market Analysis, Data lifecycle Analysis, Descriptive Analytics, ETL. Data Associate Under Yellow Army Unit

Data Analyst (Business)

Travelstart (Booking and Travel)

February 2018 - January 2020

Collaborated with cross-functional teams to design and implement a customer segmentation model, enhancing personalization efforts and driving a 25% increase in customer satisfaction. Developed and implemented data-driven strategies to optimize pricing and inventory management, resulting in a 20% increase in overall revenue. Created and maintained dynamic dashboards and reports, enabling the executive team to make informed business decisions, leading to a 12% improvement in operational efficiency. Conducted comprehensive data analysis and market research, identifying emerging travel trends and customer preferences, contributing to a 10% growth in customer acquisition. Streamlined data collection and reporting processes, reducing reporting time by 40% and enhancing data accuracy, leading to improved data-driven decision-making within the organization Tools Used: Power BI, Sql, Python, Excel, Stata Methodologies Used: Predictive modeling, Customer Segmentation using Cluster model, Market Analysis, Data lifecycle Analysis, Governance Iteration and monitoring, Growth Analytics.

Enugu, Remote - Contract

MTN Nigeria

July 2018 - April 2019

Analyzing Customer acquisition and engagement for 3g and 4g LTE Customer data to get Mobile phone details for Service recommendation. Directing Operation for MNP Activation Weekly Meetings with Stakeholder to Review KPI actualization Present and Review Report on customer activities as request by HQ • Brainstorm team members on direct part to make sure goal are meet. Work with customers to understand service limitations and provide solutions for Improvement. Advice customers on MTN mobile App activities and state value on insight gotten from use. Tools Used: Power Point, Power BI, Sql, Python, Excel, Flow Chart. Methodologies Used: Cohort Analysis, Customer segment, Customer Analysis, Operational Analytics, Product Analyst, Sales Analysis.

Data and Product Analyst

Jumia Ng (Ecommerce)

May 2016 - January 2018

Conducted comprehensive data analysis to identify customer preferences and trends, enabling targeted marketing campaigns that led to a 19% increase in customer engagement and conversion rates. Developed and implemented data-driven strategies to optimize product performance, leading to a 17% improvement in conversion rates and a 10.33% increase in average order value. Conducted in-depth product analysis, including market research and competitor bench-marking, resulting in the identification of key areas for product enhancement and contributing to a 15% increase in customer satisfaction. Collaborated closely with cross-functional teams, employing statistical modeling and A/B testing to drive the successful launch and adoption of new product features, resulting in a remarkable 22% increase in customer retention. Tools Used: Mix-Panel, Power Point, Power BI, Sql, Python, Excel, Google Analytics Methodologies Used: Campaign analytics, Cohort Analysis, Customer segment, Customer Analysis, Meta Data Quality Check, Operational Analytics, Product Analyst, Sales Analysis

Data Analyst

Kuda Retail Bank

November 2023 - Present

Conducted comprehensive data analysis to identify key trends and patterns in logistics operations, resulting in a 15% improvement in supply chain efficiency. Developed and maintained dashboards and reports to track key performance indicators related to growth metrics, such as customer acquisition cost (CAC), customer lifetime value (CLV), and retention rates. Translated complex data findings into actionable insights and recommendations for stakeholders, including senior management, marketing teams, and product developers. Utilized data analysis techniques to optimize marketing campaigns, improve targeting precision, and enhance campaign ROI. Tools Used: Google sheet, BigQuery, Looker studio, Mix Panel, App Flyers, Methodologies Used: A/B Testing, Exploratory Analysis, AARRR Model Life cycle analysis,

Education

Lagos Business School, Pan-Atlantic University

MBA

January 2021 - October 2022

Federal University of Technology Owerri

Bachelor in Technology

January 2015 - October 2020

Majored in Information Management Technology and Data Analytics.