Worky | Meet our Talent

Skills

UI Design

About

Dimitar Ivov's skills align with Communication, Marketing and Public Relations Managers (Communication, Marketing and Public Relations). Dimitar Ivov has 12 years of work experience, with 7 years of management experience, including a low-level position.

Work Experience

Product Design Lead

December 2020 - March 2022

• Launched new products and features in 14 new countries gaining over 40 new business clients over a period of 1 year. • Led a multidisciplinary product team of eight members, including four product designers, two UX researchers, one graphic designer, and one web designer. • Optimized feature performance based on quantitative data analysis and qualitative focused groups. • Performed customer interviews to scope MVP feature launches. • Coached and mentored multiple junior designers and front end developers for the design system • Conducted competitors research for restricted markets and delivered quarterly reports on competitors releases. • Set up a scalable design system and brand guidelines across marketing and product teams. • Revamped the product design UI and applied industry leading design techniques. Developed design documentation and onboarding. • Implemented improved product and design processes for better handover to development and cross-team communication.

Head of Product Design

January 2018 - October 2020

Proactively led the Marketing and Design teams Disrupted the accounting, FBA, and tax registration industry by putting the customer at its very center. • Shipped multiple MVP stages of the core product and made accounting products easy to understand and interact with. • Built, led, and coached a 50-person strong team for product and design function. • Rolled out digital product standards, governance, tools and best practices across the Hellotax global market, operating from over 10 locations.

Foundng UI/UX Designer

November 2017 - October 2020

• Implemented solutions that shifted the revenue focus to business customers and improved sales performance by 35%. • Proactively led the Marketing and Design teams. • Led a product and development team comprising 16 developers and designers, consistently delivering on an agile product plan • Disrupted the accounting, FBA, and tax registration industry by putting the customer at its very center. • Made accounting products easy to understand and interact with. • Built and led an external development team to ensure the smooth launch of the platform that eventually grew to 50 people. • Rolled out digital product standards, governance, tools, and best practices across the Hellotax global market, operating from over 10 locations. • Launched products such as company registration platform, threshold monitoring system, tax letter return tools, and customer onboarding apps. • Optimized the Hellotax framework, which standardized the fbahero digital experience, visual design, and front-end delivering better design flexibility and a decrease in product development costs.

UX Team Lead

May 2016 - November 2017

• Successfully launched an internal software product that got implemented across 27 European countries Defined and developed the functionality and UX of the Coinbase Compliance product. • Advised the general management on the product strategy and roadmap creation. • Worked with a multinational team to define the vision and scope of digital HR & resource management product based on the rapidly evolving needs of the company. • Took ownership over the platform products and led the concept creation, development, and launch of product iterations and new features. • Led the product design team to innovate the user experience and interface. • Owned and maintained the near and long term product roadmap. Integrated customer discovery, usability studies, and quantitative analysis into the product development cycles. EXPERIENCE

Senior Product Designer

January 2016 - May 2016

• The platform was successful launched and outperformed previous version with 26% better customer retention. • Shaped and scaled the product team, operating across 3 continents. • Drove the transition to a Scrum/Agile product development methodology. • Led the creation of a web based trading platform. • Developed mobile sales strategy aiming at becoming the primary sales acquisition channel, outperforming the competition. • Defined, drove, and analyzed A/B tests for conversion and user experience optimization on web and mobile collaborating with business, engineering, and other cross-functional teams. • Created marketing and training decks and training the trainer with product features for sales enablement.

Lead UI/UX Designer

OBulgaria

January 2015 - January 2016

• Worked across multiple clients in a fast passed outsourcing environment. • Assisted in driving the product strategy based on client and market drivers. • Performed A/B testing and data-driven product development • Developed business plans for investment, launch, and growth of clients.

Senior UI/UX Designer

eDesign

November 2012 - January 2015

• Led consultations with clients to determine the scope of their project and advise on solutions. • Developed UX concepts and app flows for cross-device applications and websites. • Led the design of creative concepts as part of a large creative team. • Created branding and design guidelines for new clients. • Managed projects under short deadlines.

UI/UX Designer

eTel

February 2010 - November 2012

• Interpreted the client's business needs and performed research. Developed wireframes and flow charts. • Worked on the art direction and general style of various small businesses. • Designed multiple website concepts and created illustrations. Developed the brand identity of various clients. • Performed under short deadlines and managed multiple projects at once. TOOLS User Interface (UI) Figma, Adobe Photoshop, Adobe Illustrator, Adobe XD, Sketch App, InVision Studio, etc. User Experience (UX) Adobe XD, Figma, InVision App, JustInMind, Balsamiq, Axure, Mockflow, etc. Frontend Frameworks React, Vue, Angular, Ant Design, Material UI, Bootstrap, ChartJS, etc. Project Management Atlassian's products, GIT, YouTrack, Postman, Asana, Trello, Monday, etc.

Dimitar Ivov