Berna Toparlar
Development
Utrecht, Netherlands
Skills
Data Science
About
BERNA TOPARLAR's skills align with System Developers and Analysts (Information and Communication Technology). BERNA also has skills associated with Communication, Marketing and Public Relations Managers (Communication, Marketing and Public Relations). BERNA TOPARLAR has 6 years of work experience.
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Work Experience
Marketing Reporting Analyst
Bose Corporation
May 2021 - Present
- * Led the development and implementation of strategic Power BI dashboards and KPIs, contributing to enhanced decision-making processes. * Utilized SQL queries to extract, clean, and manipulate data from diverse sources, ensuring accuracy and completeness for reporting purposes. * Created ad-hoc reports and performed data validation to ensure data accuracy and consistency in reporting. * Mentored and coached team members and users, facilitating access, consumption, and advising on digital solutions. * Conducted ad-hoc analyses, translating complex data into clear, actionable insights for effective communication to management. * Provided architecture consulting and design expertise within the BI environment, ensuring optimal system performance and functionality.
Marketing Operations Analyst
Veson Nautical
April 2018 - September 2019
- * Developed and maintained a system for tracking and reporting on marketing campaign performance metrics, including ROI, engagement rates, and conversion rates. * Analyzed marketing campaign performance, to create actionable insights, identify optimal marketing plans, and roll out top-performing initiatives. * Utilized sophisticated lead scoring models and data analysis tools to assess marketing performance, identify trends, and recommend actionable insights for continuous improvement. * Performed ongoing system administration, including maintaining user roles, security settings, territories, user profiles, workflow rules, and data integrity and data relationships for CRM (Salesforce) and Marketing Automation (Pardot) tools.
Digital Marketing Specialist
labcorp Corporation
February 2016 - March 2018
- * Reported metrics on show attendance leading to sales conversions, thereby enabling senior management to slash and revise marketing budgets. * Implemented new SEO strategy for a new website so lead generation increased by 20%. * Converted email marketing effectiveness metrics into insight on readership of e-campaigns and traffic to corporate site for senior management.
Education
Cambridge College
Master of Business Administration
