According to the AARP, Americans 50 and up contribute $8.3 trillion in economic activity to the US economy each year, with a GDP that's expected to triple by 2050. With longer lifespans, higher incomes, and an ongoing accumulation of wealth, it's time we get to know and understand this market better - here is a new set of UX design principles specific to seniors and older adults that account for the psychological and physiological changes that come with age. We also delve into today's top products among this demo and best practices for conducting further UX testing.
Last fall I presented my father with a birthday gift: a pair of Apple AirTags. As I eagerly awaited the opening of his gift, I started thinking that I'm not even an Apple mobile device user myself (though I love their computers) I've always used Android phones. The excitement on his face when he saw the gift – presented in true Apple fashion – was exactly what I expected. What came next was not. As technology evolves, so do the opportunities to make it more accessible.
