According to the AARP, Americans 50 and up contribute $8.3 trillion in economic activity to the US economy each year, with a GDP that's expected to triple by 2050. With longer lifespans, higher incomes, and an ongoing accumulation of wealth, it's time we get to know and understand this market better - here is a new set of UX design principles specific to seniors and older adults that account for the psychological and physiological changes that come with age. We also delve into today's top products among this demo and best practices for conducting further UX testing.
Last fall I presented my father with a birthday gift: a pair of Apple AirTags. As I eagerly awaited the opening of his gift, I started thinking that I'm not even an Apple mobile device user myself (though I love their computers) I've always used Android phones. The excitement on his face when he saw the gift – presented in true Apple fashion – was exactly what I expected. What came next was not. As technology evolves, so do the opportunities to make it more accessible.
Digital product design approaches are evolving rapidly, building on advances in computing power, analytics, and artificial intelligence. According to a newly released Mckinsey report, companies that flourish at design increase revenues and shareholder returns at twice the rate of their industry counterparts. Yet, 66% of CEOs couldn’t say what their Chief Design Officers actually did, or how that success should be measured. Here is an updated description of the role down to important interview questions for any digital design professionals walking in the door at your company.
With the number of product manager jobs in the US increasing by 32% in the past five years, the median salary has climbed to an average $150,000, making it one of the highest-paying jobs in the tech industry, while the top 10% percent of product managers earn more than $180,000 per year. As a result, […]
