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Personalization

Resources and insights

Estimates suggest that generative AI could contribute up to $4.4 trillion in annual global productivity. More specifically to our targeted analysis, marketing and sales is one of four functional groups that could reap an estimated 75 percent of that value. At present, a full 71% of consumers say they expect personalization with their online content. Let’s examine how a brand like Michaels is working with Persado to achieve a high level of AI-derived personalization, Instacart's new AI offerings, and how brands as diverse as Hot Wheels, CarMax and L’Oréal all utilize AI to win sales and engage targeted consumer audiences.
Aron Kressner
December 19, 2023