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Digital Product Design

Resources and insights

Companies like Floored, Homestyler, and Giraffe360 are already way out in front with a big lead as the next wave of aspiring PropTech unicorns inspire a reticent field of traditional real estate firms to acquire talent from entirely unfamiliar fields: UX design, product management, generative AI, and AR just to list a handful. As younger generations bring their expectations to the marketplace and companies continue to attempt to lure employees back to the office with more carrots than sticks, the world of PropTech takes center stage. For instance, Resonai predicted that 90% of commercial property tours will be virtual by the end of this year.
Natali Craig
January 27, 2024