Yonatan Hen
Product Management
TEL AVIV, Israel
Skills
Data Analysis
About
Yonatan Hen's skills align with Communication, Marketing and Public Relations Managers (Communication, Marketing and Public Relations). Yonatan also has skills associated with Management Analysts and Consultants (Management, Policy and Governance). Yonatan Hen has 7 years of work experience.
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Work Experience
Senior Data Analyst
January 2023 - December 2023
- • Performed user behavior analysis to refine product strategy and enhance overall engagement and conversion rates. • Provided pivotal analyঞcal support to the user acquisiঞon team, driving datainformed strategies to opঞmize markeঞng efforts and customer growth. • Managed and led A/B tests for new product features, overseeing every aspect from iniঞal planning to final analysis. This includes: o Strategizing key performance indicators (KPIs) for each test. o Compuঞng test duraঞons and sample sizes to achieve opঞmal staঞsঞcal power. o Delivering conclusive results and insights from test evaluaঞons. • Designed, launched, and sustained reports and dashboards using Looker and Looker Data Studio, inclusive of LookML development.
BI Analyst
NetoMedia
June 2020 - December 2022
- • Monitored business performance; swi[ly idenঞfied, alerted, and analyzed abnormal trends' root causes. • Conducted comprehensive user behavior analyses to inform product development and opঞmize the user experience. • Created and maintained automated reports, dashboards, and KPI metrics using tools like Tableau, Data Studio, Sisense, and Rivery. • Designed and scruঞnized A/B tests to fine-tune product performance and dissect user behaviors • Developed and implemented a machine learning model to predict customer churn, enhancing strategic decision-making and customer retenঞon iniঞaঞves.
Data Analyst
Bank Hapoalim, G-Stat
June 2018 - May 2020
- • Conducted data analysis and provided business recommendaঞons in order to support organizaঞonal decision-making processes. • Created and managed data iniঞaঞves, ad-hoc analysis and ongoing projects. • Built and maintained reports, dashboards and metrics to help the decision making process. • Developed and maintained ETL, Data Warehouse and end-user applicaঞon.
Inventory Analyst
Teva Pharmaceuঞcals
March 2017 - May 2018
Education
Shenkar College of Engineering and Design
B.Sc.
