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Keerti Hegde

Design
IN, United States

Skills

UX Design
A/B Testing
Angular 1 (Angular JS)
Atomic
C#
User Interview
User Journeys
Team Leadership
Empathy Mapping
Empathy
UX Strategy
Lean UX
UX Research
User Experience (UX)
JavaScript
mySQL
HTML
CSS
Figma
Visual Studio Code
Git
Jira (Atlassian)
Wireframing
Usability Testing
Heuristic Evaluations
Competitive Analysis
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About

With over 8 years of experience in software development and more than 2 years in UX design, Keerti is a highly skilled User Experience (UX) Designer and Software Engineer. She excels in leveraging a user-centric approach throughout the design and development lifecycle. Keerti is passionate about creating intuitive and user-centered designs that drive positive user engagement and deliver significant business impact.
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Acomplishments

In a parallel internship, Keerti increased user acquisition and revenue through strategic design by creating a Grant page targeting over 100 key demographics, including agencies and school districts. She formulated and presented three versions of a market-driven subscription plan, aligning with market strategy to enhance user engagement and promote future revenue growth.
During an internship at Optym, Keerti improved user experience and increased haul efficiency by designing the driver time-off feature using user flow maps, wireframes, and interactive prototypes, resulting in a 30% increase in haul plans. Additionally, she redesigned the truckload tracking details panel based on user research, which boosted user satisfaction by 30%.

Work Experience

Product Designer(Capstone)

Alleo
September 2023 - May 2024
  • K-12 sector pain points through interviews with 6 stakeholders, leading to strategic solution development.
  • Recommended LMS (Learning Management System) integration, supported by robust research and data, enhancing penetration into the K-12 sector.
  • Applied business canvas, competitor analysis, and SWOT to distill user needs, shaping Alleo multi-share tool features for market success, with a strategic focus on LMS integration.

Product Designer

COMET LAB
August 2022 - May 2024
  • Conducted in-depth research to define ChatBot functionality from inception, ensuring an accurate understanding of user queries and driving a conversational, human-like response technique.
  • Led the Indiana Heritage Map pitch project, catering to diverse audiences - students, tourists, and researchers.
  • Defined an adaptable MVP and project phases, amplifying engagement and relevance across varied user groups.

UX design Intern

Paraillel
September 2023 - December 2023
  • Designed and Built a Grant page targeting 100+ Agency/ School Districts for the initial funding process.
  • Formulated Paraillel's subscription plan aligned with market strategy to drive user engagement and future revenue growth.
  • Implemented a market-driven strategy for a subscription plan, leveraging insights to expand user base and revenue streams. Presented 3 versions of designs.

Product Designer

Zentra
August 2023 - December 2023
  • Analyzed Zentra's 2B business and customer needs using the Business Model Canvas and stakeholder interviews.
  • Formulated an idea for recurring revenue: introduced the Amenity Tracker feature for the Zentra App.
  • Designed and prototyped the MVP feature, showcasing Zentra's potential to boost revenue by approximately 20%.

UX Design Intern

Optym
May 2023 - August 2023
  • Designed the driver time-off feature in the company's web-based app by creating user flow maps, wireframes, and interactive prototypes that impacted a 30% increased haul plan.
  • Redesigned truckload tracking details panel, addressing user pain points identified through research and boosting user satisfaction by an impressive 30%.
  • Created custom components for the design system, used by 20+ engineers and designers, using HTML and CSS.

Senior Software Engineer

Optym
October 2013 - June 2022
  • Designed and Developed a secure multi-level login system at Siemens, harmonizing UX design principles with robust security measures, resulting in an enhanced user experience and a 20% reduction in security incidents.
  • Led a front-end team at Optym, successfully implementing efficient track KM search controls, resulting in a 90% boost in user satisfaction. Emphasized scalability and accessibility, while overseeing the design system implementation.
  • Revamped the BUS feature at Optym, resulting in a 30% increase in overall user satisfaction. collaborating with cross-functional teams, Guided the project through all product lifecycle stages, emphasizing a customer-centric and collaborative approach.

Education

Indiana University-Purdue University Indianapolis

Master of Science in Human Computer Inte

Visvesvaraya Technological University

BE