Gustavo Athayde
Design
BA, Brazil
Skills
UI Design
About
Gustavo Athayde's skills align with Communication, Marketing and Public Relations Managers (Communication, Marketing and Public Relations). Gustavo Athayde has 13 years of work experience, with 13 years of management experience, including a low-level position.
View more
Work Experience
Visual Designer
Mckinsey
September 2021 - Present
- • Enhanced clarity and impact of reports and presentations creating iconography, mapping and infographics attending 250+ projects • Managed to capture user needs and goals with user journey illustrations • Implemented more than 50 consultancy presentation templates aligning with brand guidelines, improving consistency of deliverables
Head of Design/Partner
GRAN Tech and Design
December 2018 - Present
- • Managed The Plaza Group 1st UI/UX projects optimizing user experience managing clients branding and visual identities design focusing on meeting the business needs • Proposed SEO project for The Plaza Group website, improving to 1st rank
Associate Designer
The Ludic Group
March 2011 - Present
- Designed 20+ user interface projects focused in strategic transformation management programs, engagement campaigns, learning programs and digital solutions in an award-winning international design team • Provide full stack design service for many of the world's leading Fortune 500 clients, ensuring high-quality and deliverable consistency
Owner/Head of Design
Gustha Studio
March 2011 - Present
- Led 200+ design projects, conceiving strategic communication design solutions boosting brand awareness and customer loyalty, developed unique and memorable branding and visual identities reflecting businesses values • Creation of 300+ infographics, illustration and rich pictures, enhancing visual content for big companies and small business
Senior Visual Designer
EICOM Institute
November 2021 - November 2022
- Repositioned EICOM's brand into the Phronesis ("practical wisdom") concept, also conducting style guide documentation managing 12 item assets gallery • Estabilished visual guidelines for 10+ digital transformation and educational programs, accreditation initiatives, engagement campaigns, focusing on lead capture and conversion • Prepared graphic design project and exhibition stand illustration for institutional events, illustrating EICOM and Commerce Management Certification (CMX) customer journey • Created frameworks for articles and presentation templates designs enhancing communication processes
Education
Istituto Europeo di Design
UNEB
