Ayodeji Omolayo
Development
Lagos , Nigeria
Skills
Data Analysis
About
AYODEJI OMOLAYO's skills align with IT R&D Professionals (Information and Communication Technology). AYODEJI also has skills associated with System Developers and Analysts (Information and Communication Technology). AYODEJI OMOLAYO appears to be a low-to-mid level candidate, with 3 years of experience.
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Work Experience
MARKETING DATA ANALYST
SCALEDON
July 2022 - October 2022
- New Hampshire, United States Conducted comprehensive analysis of customer behavior using SQL queries, enabling the team to identify key trends and optimize marketing strategies. This led to 15% increase in customer retention rates. Crafted engaging data visualizations that provided actionable insights on customer behavior, leading to 15% increase in sales conversions and revenue growth. Utilized Supermetrics, Zapier, Power My Analytics, and Tableau to efficiently import and process data into Redshift database, resulting in 30% reduction in data processing time. Conducted monthly data audits to identify and resolve discrepancies, resulting in 30% improvement in data accuracy and reliability. Conducted in-depth analysis of customer behavior data from various sources, identifying key trends and making strategic recommendations to increase ROI by 15%.
MARKETING ANALYST
FIRST BANK OF NIGERIA
February 2020 - November 2020
- Developed targeted messaging strategies based on customer insights, resulting in 15% increase in engagement rates across all digital channels. Collaborated with cross-functional teams to design and launch new products that met consumer demands. Conducted A/B testing on pricing strategies resulting in 10% increase in profit margin. Measured effectiveness of advertising, marketing and communication strategies which led to 20% increase in revenue. Analyzed data from customer surveys and feedback to identify areas where products could outperform those offered by competing brands, resulting in 15% increase in customer satisfaction ratings.
DATA ANALYST
COMPUPOWER TECHNOLOGIES
June 2018 - January 2020
- Developed SQL scripts for data loading, conversion, and integration resulting in 50% increase in efficiency and a reduction of 30% in errors, Carried out basic statistical analysis of datasets and interpreted findings. Mined and analyzed large datasets, gathered valid inferences and presented them to management using Power BI and Tableau. Monitored and Audited data quality. Assisted superiors with interpreting data and compiling it in an organized manner.
GRADUATE INTERN
DATA SCIENCE NIGERIA
January 2018 - May 2018
- Worked alongside the Planning, Research and Statistics team on the appraisal of maximum demand meters for government institutions. Responsible for data collection.
Education
OBAFEMI AWOLOWO UNIVERSITY
BSc
June 2014 - April 2018
