Alex Rojas Segovia
Project Management
Los Lagos, Chile
Skills
UX Design
About
Alex Rojas Segovia's skills align with Communication, Marketing and Public Relations Managers (Communication, Marketing and Public Relations). Alex also has skills associated with Management, Policy and Governance (other) (Management, Policy and Governance). Alex Rojas Segovia has 8 years of work experience, with 8 years of management experience, including a mid-level position.
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Work Experience
Digital Marketing Manager
October 2018 - Present
- Country: Chile • I lead a team of 8 professionals, including designers, marketing specialists, software developers, and analysts. • My achievements include designing and implementing strategies that elevated campaign performance for 50 clients, resulting in an average 25% increase in conversion rates. • Quarterly development of 2 to 3 innovative strategies, boosting customer engagement and online visibility. • Market analysis and ad enhancement led to a 15% increase in brand visibility. • Efficient implementation of advanced analytical tools such as Tableau, SQL, R, Excel, and Python. • Successful adaptation to both B2B and B2C models, adjusting strategies to the dynamics of each business. • Effective project management using JIRA, ensuring seamless execution.
Digital Marketing Manager
One2Fifty
May 2022 - January 2024
- Country: Ireland • As the Website Project Leader at TheSillyShop.ie, I leverage my expertise in web development languages and tools such as WordPress, Google Cloud, HTML, CSS, JavaScript, AI-powered tools, and Jira to oversee the development of our e-commerce platform. I am entrusted with coordinating cross-functional teams, ensuring the timely delivery of projects, and maintaining a strong focus on creating a responsive and userfriendly website. My responsibilities extend to gaining valuable insights into customer behaviour, which inform our strategic decisions for maximizing online sales. • As the Digital Marketing Manager, I take charge of crafting and executing a comprehensive digital marketing strategy for TheSillyShop.ie. This entails leveraging various channels, including SEO, SEM, email marketing, and social media. By harnessing my knowledge of AI-powered tools, I optimize campaigns to drive traffic and boost conversions. Furthermore, I work closely with stakeholders to align marketing efforts with project timelines, ensuring seamless integration with our website development initiatives. This holistic approach allows for a synchronized and effective online presence, ultimately contributing to the success of TheSillyShop.ie.
Branch manager
La Polar
January 2020 - June 2021
- City: Osorno Country: Chile • Leader of a team of 120 people including 1 Senior Sales Manager, 9 Sales Managers, Cashier Manager, Human Resources Manager, and an Operations Manager. • Achieved 20% growth in sales year on year. • Exceeded monthly targets consecutively for 10 months. • The team ranked in the top 10% within the division in 2019-2020. • Achieved 98% accuracy on branch audit assessments and ensured the branch complied with all federal regulations. • Developed 2 assistant manager and branch manager candidates within the division. • I increased NPS (Net Promoter Score) from 50% to 80% during my tenure at the company.
Sales Manager
January 2016 - May 2019
- City: Castro Country: Chile • Leader of a team of 100 people including 8 sales managers. • Growth and compliance with the business plan over 30% followed for 1 year and a half. No mix sales growth through a virtual platform of 120% during my tenure. • Improvement of the CMR card indicator over 45% of the total transactions carried out by the cashiers. • I increased NPS (Net Promoter Score) from 65% to 75% during my tenure at the company. • Reduction of the % loss in semi-annual inventories from 1.5% of net sales to 0.5% of net sales in all commercial areas of the store, achieving 100% effectiveness in the technology and appliance lines. • Training of 4 Trainee sales managers during my tenure.
Education
MBA
October 2023 - January 2024
MIT
May 2020 - July 2020
